Mobile design for Lalamove Fleet Management Portal. Status: Live
Lalamove Fleet Management Portal
Overview
Lalamove is an on-demand delivery service that connects users with delivery drivers on its mobile and web apps. The company operates in cities across Asia and Latin America connecting over 7 million users with more than 700,000 delivery drivers.
The Fleet Management Portal is a new platform built for mobile and desktop, to pilot and test a new business opportunity.
We define fleet as any person or company that has multiple vehicles and drivers under their ownership.
Visual comparison between an individual driver and a Fleet owner. Illustrations by Sonia Ng and Jun Cheong
The Challenge
Lalamove’s driver app experience was built specifically for individual drivers (those who owned their own vehicle) and there was no efficient way to easily onboard Fleet owners.
💡 How might we support the needs of fleet owners so they can onboard multiple drivers and vehicles, and manage their day-to-day operations easily?
Business goal
Increase the number of drivers on the platform to help users find drivers quicker.
Increase the diversity of vehicles on the platform to help fulfil users’ delivery needs.
Team & roles
Lead designer - Tina Lee
Junior designers - Carrie Cheung, Kevin Sun
Product manager - Praisella Yosep, Jeff Heung
Tech lead - Nick Chan
Project Duration - Discovery to production: 3 months
Solution
For this project, I worked closely with engineers and the product manager to pilot a fleet management portal that will help fleet operators manage and grow their business. We were able to test a new business opportunity and gauge if there is a profitable market to help fleets manage and grow their business.
The portal was launched on:
Mobile web
Desktop
My role included:
Competitor research
Feature prioritisation
Lo-fi design including user flows and wireframes
Hi-fi prototyping
Usability testing
Working with junior designers